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LARK DJ SPONSORSHIP 2025

LARK DJ SPONSORSHIP 2025
(Last revision date 01/01/2025)

We, ALAUDARK [ˈælədɑːrk], are committed to becoming a renowned brand in the freestyle mountain bike domain. We present the LARK DJ sponsorship program for dirt jump athletes, offering every young individual the opportunity to be seen by the entire world.

WHO is eligible for sponsorship?

  • Aged between 16-25 years, either male or female, residing in countries where our coverage is available.
  • The social media account must be personally managed by the applicant, with sufficient posts to prove they are a DJ (dirt jump) rider.
  • There are no language restrictions for social media page content (Instagram, TikTok, or YouTube), but the individual must possess basic English communication skills.
  • The candidate is expected to be enthusiastic, proactive, willing to share and communicate, and someone who values commitment.
  • Live in an area where there are no current athletes being sponsored.
  • Possess basic product knowledge, including familiarity with bike parts, their functions, and best practices for maintenance.
  • Enthusiastically and professionally submit product inspection forms to assist the Alaudark products team in monitoring the relationship between product lifespan, strength, and potential issues.

HOW to apply, and the steps?

  1. Please ensure that you carefully read all program-related information on this page, including any questions you may have that are addressed in the FAQ section.
  2. Submit the online sponsorship application form via Alaudark's website, providing as detailed information as possible for evaluation.
  3. As confirmation of the approval of your application form, Alaudark will email the program's guidance document to the candidates. Please ensure you read it carefully to facilitate a smooth progression into the next interview stage.
  4. Participate in an interview through Instagram Messenger to confirm some personal information and details related to the sponsorship program.
  5. Complete the signing of the sponsorship contract PDF via email and receive the product packages from Alaudark.
  6. Athlete must be capable of collaborating with a local bike shop to film and document the entire assembly process of the LARK DJ, producing a YouTube-format video not exceeding 5 minutes. This video will be published on the alaudark*bikeshop channel, serving as a joint promotion for the local shop's services.
  7. Take photos as required and send them to athletes@alaudark.com. Use the edited photo as the cover page for the onboarding post.
  8. Within 30 days, initiate a giveaway post (not story) event with free product provided by Alaudark and be willing and able to cover the cost of domestic shipping the giveaway products from their region to the winners' regions.
  9. Familiarize yourself with the rules for obtaining and distributing incentives.
  10. Receiving the official Alaudark sponsorship program offer via email marks the candidate's entry into the formal athlete guidance program, officially making them a sponsored athlete of Alaudark.

SUPPORT you receive:

The sponsorship program is divided into two stages, starting from the day the athlete officially appears on Alaudark's Instagram page. Each stage lasts a minimum of 6 months and a maximum of 12 months, with the email receipt date as the reference. The maximum duration for any sponsored athlete in the program is 24 months. The sponsorship will automatically terminate after 24 months, regardless of notification.

First Phase:

  • Three sets of free products: 1 LARK DJ frame, 1 pair of BEAK DJ wheelsets, and 1 TALON single-speed sprocket.
  • The athlete's personal account enjoys a lifetime exclusive -20% privilege.
  • Permanent feature on the brand's official Instagram page, among the ranks of outstanding athletes from various countries.

Second Phase:

  • Continued reasonable maintenance, replacement, and updates of the products sponsored in the first phase.
  • Free trials of 6 new products: BEAK series hubs, TALON series cranksets, TALON series 12S cassettes, FLIGHT series saddles and seatposts, ALULA series MTB high-performance hydraulic disc brakes, etc.
  • When there is a DJ JAM at a park, athletes who frequently train, or athletes who either host or actively participate in organizing such an event will have the opportunity to receive Alaudark products as sponsor prizes. However, it is imperative that the athlete directly contacts Alaudark for the sponsorship, and organizers must also enter into a written agreement with the brand.
  • Even after the official sponsorship period ends, athletes who remain featured on our Instagram page and maintain long-term interaction will be awarded LARK Team Lifetime Honorary Membership and receive medals and other memorabilia. They will also automatically qualify for priority invitations to brand-organized offline meet-ups, competitions, memorials, and celebration events.

Athletes Sponsorship Team Contact: athletes@alaudark.com

Your ALAUDARK

Athletes FAQs

To simplify the sponsorship process, the 2025 version of the program provides a clearer, more organized outline of the program schedule, key phases, and specific requirements. This version refines and streamlines previous content to enhance ease of understanding and participation.

To ensure athletes can fully engage in the collaboration, we’ve set the age limit at 16 and above. Many countries and regions have legal restrictions on social media usage for individuals under 16, which can limit their ability to effectively use their personal accounts. Additionally, athletes participating in this sponsorship program are required to personally sign contracts and agreements (with guardians co-signing for those under 18). In some areas, the validity of these signatures depends on the athlete's age.

Our evaluation team selects athletes based on the quality and engagement of their Instagram profiles, focusing on the relevance of their Dirt Jump (DJ) content, the frequency of brand interactions through reels, posts, and stories, as well as their personal riding style, audience reach, and overall influence. At this time, we do not factor in TikTok or YouTube presence or influence. Additionally, a solid understanding of product knowledge, including bike parts, their functions, and maintenance best practices, is required.

Alaudark provides sponsored athletes with periodic 10% incentive coupons to support their social media influence. Sponsored athletes can distribute these coupons to their most engaged fans who actively participate in their social media content.

Within 7 to 10 days of being featured on Alaudark's Instagram, athletes must initiate a giveaway on their own profiles. Alaudark will provide the giveaway product, while athletes set the rules and determine the duration (minimum one week, ideally two). The brand ships products to athletes for the giveaway; athletes cover domestic shipping costs to the final winners.

All athletes who have collaborated with the brand become lifetime honorary members. Support after the contract depends on the frequency of interaction and sales contribution from the athlete's exclusive -10% discount code.

Yes, athletes are not permitted to resell sponsored products. Exceptions are allowed only if:

1) athletes obtain prior approval from Alaudark, or

2) they complete the sponsorship program in full.

Typically, products are not reclaimed, but Alaudark reserves the right to retrieve them if athletes fail to meet program commitments.

Only athletes in the second program phase are eligible to request product sponsorship for local DJ competitions or jams, either organized by them or at a familiar park. Alaudark will supply products as prizes to support the local MTB community. Sponsorship requests must be initiated by the athlete, and organizers may need to sign an agreement, depending on the quantity of product support requested.

The current sponsorship program does not cover financial or cash-equivalent support for competition expenses. Any updates will be reflected in future sponsorship terms.

All athletes who complete the Alaudark program become lifetime honorary members. Continued support beyond the contract depends on coupon-driven sales and engagement. Benefits may include additional product testing opportunities, event support, and access to future programs beyond DJ. We are also developing exclusive Alaudark memorabilia to enrich the athlete experience.

The first sponsorship phase lasts up to 12 months from the collaboration post on Alaudark’s Instagram. If athletes progress to the second phase, the sponsorship extends an additional 12 months, totaling a maximum of 24 months. During the first 12 months, if the issue is related to product quality, free replacement or repair will be provided. For other situations, handling will be based on the actual circumstances and warranty terms.

Sponsorship ends if an athlete does not progress to the second phase within 12 months from the initial onboarding post on our Instagram page. It also concludes 12 months after receiving a phase 2 extension notice, if applicable.